Archive for October 31st, 2009
Saturday, October 31st, 2009
Television losing older audience to radio
It seems that the older generations are retroactively moving from the latest technology to a more classic form of entertainment, as statistics show in increase in the number of older people who are tuning into radio stations rather than television channels.
In particular, Radio 4 has witnessed a sharp growth, reaching record listener numbers of 10.22 million, which is up from 9.45 million last year. It is thought the radio station, which has an average audience age of 55, has seen the boost in popularity due to ‘ageist’ television entertainment. Critics have claimed that there is little on the television to cater towards older people, leading to the ultimatum of them seeking alternative sources of entertainment.